British scent specialists Laboratory Perfumes was founded by Aaron Firth in 2011. Having worked as a menswear retailer for many years, and become disillusioned by how transient fashion had become, Aaron wanted to create something more permanent. The appeal of fragrance was not only its longevity, but the way a scent manages to be both personal and invisible. Laboratory Perfumes is run by Aaron and a small, dedicated team based in London.