Neuw was started by three friends from Melbourne & Stockholm with a shared fascination for denim & music.

The dream was to bring quality denim out of the history books & into the 21st century.

Founded on a need for originality and independence, the brand focus has always been on making the best jeans, using the best fabrics in the most ethical and responsible way. Jeans they themselves love and want to wear, jeans their friends love and want to wear, and most importantly, jeans you will love and never want to take off. Jeans for young musicians, artists, makers & creators.

Jeans for those who want denim that will last tonight, tomorrow, & the best times of their life.