Isabel Benenato launched her first collection in Milano in 2008 with a focus on a mantra of simple and essential living. Men and women wearing Isabel Benenato take pride in representing her sustainable philosophy. Benenato's overarching goal is to keep the brand small, truthful,and honest. Constant growth is not the brand's goal.

Her design is based on an imperfect perfection that encompasses the human being itself. The presence of black and white is fundamental in her collections. While black represent mystery and sensuality, white project light and purity. Her childhood, art, photography and music are the main sources of inspiration, everything always comes from these key points and that's why, over the years, her collections always seem to have a common thread that makes them very recognizable and different to current trends.