Redefining contemporary notions of luxury, South Korean brand We11done was founded 2015 by Dami Kwon and Jessica Jung who originally ran a concept boutique dubbed 'Rare Market' in Korea a year before the brands launch. We11done originally debuted with a collection inspired by athleisure and streetwear. Now the brand opts for more stand out and colourful collections. We11done’s versatile designs refine classic elements into contemporary lifestyle pieces.